“Like we’ve joked before, me and Hjalte, “If Pontus ever pulls the brand we’re gonna have to move to Malmo and take over!” We’ve joked about that. “If he’s ever over it, do you know how to run a company? I don’t know how to run company! Ah, we can figure it out.””
Tag Archives: New York
Unused article originally written for Sidewalk Magazine Issue 215.
‘cherry’ a film by William Strobeck for Supreme New York
“After the trailer for cherry I was pleasantly stoked that this video could be something special. As release drew even closer I found myself in a similar situation to the hypebeasts I had once mocked and as anticipation grew my main thought was that in similar style to their exclusively elusive products, it would probably get something like a £90 floppy disk release…”